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PR

Want To Use Television To Promote Your Book, Product Or Service? Learn How To Be A Great Guest!

Posted on 2021-03-07 by Ownership

Ever watch morning TV and think, “Hey, I can do that!” Well the truth is that if you have a book, product or service to promote to consumers, there is absolutely no reason why you can’t appear as a guest… Continue Reading →

PR

Tips on Creating a Controversial Press Release

Posted on 2021-03-07 by Ownership

When you submit a press release to the newswire you want it to get picked up by the most (and hopefully on-target) publications as possible. You want to spread the news, right? Isn’t that what a press release is all… Continue Reading →

PR

Traditional Advertising Vs Public Relations

Posted on 2021-03-07 by Ownership

If your market doesn’t know about your product, they cannot buy from you. There are a number of ways to raise awareness of your business – some cost more than others, while some are more effective than others. The first… Continue Reading →

PR

Two Questions You Must Answer First to Determine the Impact of Your News Release

Posted on 2021-03-07 by Ownership

Journalists — and every other audience you want to influence — only care about stories they consider newsworthy or interesting. So you must ask yourself, and answer, these two critical questions before delivering what you consider news, or to make… Continue Reading →

PR

Preserving Your Reputation and Your Business

Posted on 2021-03-07 by Ownership

It is surprising how many companies and organizations go about their business believing that a “crisis” will not strike them. But unfortunately, in today’s world, no company or organization is immune from finding themselves in the midst of a crisis… Continue Reading →

PR

Press Releases – Get Tons of Traffic and Skyrocket Up the Search Engines

Posted on 2021-03-07 by Ownership

Press releases can create a lot of buzz for your business. They can also drive a tremendous amount of traffic to your release, and if it is compelling enough, to your website. Another great function of press releases is that… Continue Reading →

PR

I May Be Armed at Your Kid’s Birthday Party

Posted on 2021-03-07 by Ownership

Wow, Chuck E. Cheese has a problem. The Wall Street Journal ran a half-page story in Section A yesterday that would cause any parent to run for the hills. While CEC describes itself as a place “where a kid can… Continue Reading →

PR

Low Budget PR – Teaming to Win at the Publicity Game

Posted on 2021-03-07 by Ownership

You are a marketing diplomat, problem-solver and die-hard detail person. You are a living, breathing publicity whiz kid and a nouveau dynamo at the PR game. So, why don’t you have any hip and happening articles floating around about your… Continue Reading →

PR

Hidden Camera Stories Can Be Dangerous

Posted on 2021-03-07 by Ownership

When it first appeared on the horizon, the story was a category 5 hurricane with the potential to cause serious damage. By the time, it made landfall, it was more like a weak tropical storm. All because this U.S. retail… Continue Reading →

PR

10 Techniques For Pitching Industry Trade Publications

Posted on 2021-03-07 by Ownership

Publishing an article in a national trade publication can present a daunting challenge, especially if the magazine’s circulation means you are competing against many other submissions. Here are some useful techniques to help you succeed at the task. 1. Avoid… Continue Reading →

PR
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