Ever watch morning TV and think, “Hey, I can do that!” Well the truth is that if you have a book, product or service to promote to consumers, there is absolutely no reason why you can’t appear as a guest… Continue Reading
If your market doesn’t know about your product, they cannot buy from you. There are a number of ways to raise awareness of your business – some cost more than others, while some are more effective than others. The first… Continue Reading
Journalists — and every other audience you want to influence — only care about stories they consider newsworthy or interesting. So you must ask yourself, and answer, these two critical questions before delivering what you consider news, or to make… Continue Reading
When you submit a press release to the newswire you want it to get picked up by the most (and hopefully on-target) publications as possible. You want to spread the news, right? Isn’t that what a press release is all… Continue Reading
It is surprising how many companies and organizations go about their business believing that a “crisis” will not strike them. But unfortunately, in today’s world, no company or organization is immune from finding themselves in the midst of a crisis… Continue Reading
Press releases can create a lot of buzz for your business. They can also drive a tremendous amount of traffic to your release, and if it is compelling enough, to your website. Another great function of press releases is that… Continue Reading
Wow, Chuck E. Cheese has a problem. The Wall Street Journal ran a half-page story in Section A yesterday that would cause any parent to run for the hills. While CEC describes itself as a place “where a kid can… Continue Reading
You are a marketing diplomat, problem-solver and die-hard detail person. You are a living, breathing publicity whiz kid and a nouveau dynamo at the PR game. So, why don’t you have any hip and happening articles floating around about your… Continue Reading
When it first appeared on the horizon, the story was a category 5 hurricane with the potential to cause serious damage. By the time, it made landfall, it was more like a weak tropical storm. All because this U.S. retail… Continue Reading
Publishing an article in a national trade publication can present a daunting challenge, especially if the magazine’s circulation means you are competing against many other submissions. Here are some useful techniques to help you succeed at the task. 1. Avoid… Continue Reading