You’ve heard it said that you never get a second chance to make a first impression. Whether you know it or not, this is also true when it comes to business. IF you don’t portray your business and the personnel it employs in the best possible way you can, you could be doing both yourself and your business a very bad turn indeed.
Remember that the public and your customers want a professional-looking class act business. IF you can’t manage to present your business in the best possible light, the odds are high that you’ll lose customers and that your reputation will suffer greatly.
Take, for instance, the building in which you’ve housed your business. What if your building is falling apart? What if it needs major repairs or a thorough paint job? You may not realize it, but these can be just as much of a turn-off to potential customers as being disorganized or engaging in bad business practices. This is so even if your employees look great and the services you offer might be better than that of your competitors.
They say that beauty is in the eye of the beholder, and that looks can be deceiving. But if your employees look unprofessional or they don’t know as much as they should about your business and what it has to offer, your customers might be driven away in swarms.
It would also help you immeasurably if your employees went above and beyond what is expected of them in terms of courtesy toward your customers. Employees with bad attitudes will hardly win you more customers or, for that matter, that really big account you were hoping to get. Remember what we said about the appearance of the outside of your business address?
The same holds true for the interior. Everything from the company car to the stationery you use could make or break you in terms of encouraging the growth of your customer base. Remember that absolutely everything must be in good working order, work efficiently and smoothly, and look professional if you hope to compete with other businesses.
IF you’ve just formed a new business and want to compete with the big boys, your task will be well-nigh impossible if your business lacks confidence and professionalism. Indeed, it could fail within the first year. The more proud you are of what your business does and the services it performs, the more your customer base will broaden.
Even if your business is new, it will surely be a success if you can achieve this goal and the others we’ve just discussed.
