Email marketing may not have the power to transform a glass of Arbor Mist into a glass of Chateau Mouton, but it is pretty effective at what it does. In an industry that has grown fiercely competitive in recent times, it is absolutely crucial for individual wineries to make sure a good sized audience is tasting and purchasing what they have on the menu. This calls for them to move beyond traditional methods and diversify their marketing approach. Smaller companies generally do not have the financial resources, nor the reach to appeal to a massive audience like the major national brands with huge budgets. However, they can use email marketing to garner success and maintain an edge over competitors still relying on 20th century marketing techniques.
Greater Awareness
Wineries of all sizes are starting to realize the value of using email marketing to increase awareness and gain more exposure. Though still viable in its own right, direct mail is far less prevalent in modern times. Consumers are regularly engaging on the internet and many of them expect you to be there as well. Because email is one of the internet’s most commonly used assets, it is the perfect tool for reaching a portion of the legions of consumers migrating online. Wineries that are not using this tool are missing out on a countless number of opportunities to create awareness and recognition for their brand.
Opportunity For More Sales
Email is one of the most powerful advertising platforms in existence. Businesses across numerous industries have proven just how effective it is at acquiring new customers and boosting sales. When using it as a marketing tool, wineries can bolster their business performance in a number of ways. For example, it can be used to entice customers with sales offers for products available in your online shop, attractive discount accounts, and even exclusive invitations to save money on offerings in your offline establishment. With the right execution, a winery can benefit from repeat customers who keep coming back for more.
Cost Savings
Email marketing is a technique that truly shines in the cost savings department. Promoting a business and all the products it has to offer is not necessarily cheap. This is especially true for the business that utilizes traditional methods such as print, radio, and TV advertising. Even direct mail can get very costly when you factor in expenses on paper, printing, and postage. As a virtually paper-free solution, email marketing is naturally more cost effective than direct mail and other advertising methods as well. When taking this route, a winery’s biggest expense is typically on a capable software solution or service provider, both of which tend to be pretty economical these days.
Email marketing can benefit many types of businesses and wineries are no exception. All it takes is an audience that desires your products and sound execution to gain a competitive advantage without breaking the bank. Additionally, it is a very effective way to level the playing field and maintain despite the ever looming threat of more established national brands.
